Beyond the Operation: How Surgeons Can Use iMA to Help Patients Feel Safe

Technical excellence saves lives, but human connection helps patients feel safe enough to receive it. This talk explores how surgeons can use iMA to better understand the lens through which each patient reads, interprets, communicates, interacts, and experiences the world. By identifying and adapting to different behavioural patterns, surgeons can build trust, reduce anxiety, improve communication, and help patients feel more safe, seen, and understood throughout their care.

James Knight is the creator of iMA, a universal colour-based language designed to maximise connectivity through mutual liking, trust, understanding, and respect. Drawing on insights gained through top level success with Dale Carnegie in the United States, James developed iMA to help people understand how others need, want, and expect to be treated. As a heart patient whose life was saved by exceptional surgical skill, he brings both professional insight and personal experience to his message that technical excellence saves lives, and human connection helps patients feel safe enough to receive it.

To identify the iMA dialect that you speak just answer 10 simple questions, https://imahigh.com/lcr/